Yinchuan-Zodiac Holy Land Theme Hotel

In the wave of theme hotels, most of the similar theme hotels have been eliminated because they have no characteristics, no intellectual property rights and no uniqueness. Although the remaining theme hotels have the above conditions, they are all "big and broad" general theme business, coupled with the lack of timely innovation and change, deviating from the fun orientation of the group, unable to achieve a targeted in-depth experience is difficult to sustainable development.

Zodiac theme hotel, as the name suggests, is the zodiac as the theme of the situational hotel, with the arrival of China's "big tourism, small times", the hotel industry has become the trend of the rapid development of tourism, while driving the development of hotels, but also led to the brutal growth of hotels. Although there are many names for theme hotels, most of them are the same, for the simple reason that the shared theme resources are abused without restriction, without the establishment of their own intellectual property rights chain. The reason why zodiac theme hotels are different is that they take personality temperament traits as elements and transform them into independent IP series to provide a deep experience for the character, so that residents can experience a homecoming and feel a kind of heart. The Chinese zodiac culture has been passed down for thousands of years, forming a unique and innate trait of the East.

In line with the needs of the mainstream cultural development of the times, Asia Sea Holdings Group is responsible for the IP image design, VI visual design, concept construction design and other content, injecting leading ideas into the design and production of each part of the Yinchuan-Zodiac Holy Land theme hotel, highlighting the theme, image and uniqueness of the zodiac theme hotel, creating a large atmosphere of the zodiac hotel, exquisite hotel small scenarios, the design of zodiac elements to reflect the strategic measures The co-ordination of the content, the zodiac hotel IP image elements in the form of variable classification unified application to the design of each part of the hotel.

Large-scale theme light shows

The company is also the organiser of the China-Xi'an City Wall Lantern Festival, the "Flower Artillery Avenue" renovation project in Liuyang City, the 22nd Zigong International Dinosaur Lantern Festival, and has planned and organised many exhibitions of dinosaur fossils and We have also planned and organised many exhibitions of dinosaur fossils and marine life such as jellyfish.

The exhibition is based on the theme of festivals, with the theme of the festival and the theme of the festival. With the theme of various festivals, the festival atmosphere is created through themed lanterns, atmosphere creation and large commercial performances.